Often, clients dealing with Falcon Press in Cape Town for the first time remark how little faith they have in printers who nonchalantly miss deadlines. The Falcon Press staff have regularly beaten the odds by meeting their clients’ near impossible deadlines. Also amongst other printers the Falcons have a reputation of being able to complete a print order in record time. As a result, many of the larger printing firms in Cape Town frequently send their work to Falcon Press when their own plants are unable to meet clients’ deadlines. The management of Falcon Press have unanimously agreed that their reputation for reliability and top quality work is vital to our continued financial success. Therefore, the trust that other Cape Town printers place in Falcon Press by sending their clients’ work, is taken very seriously. The Falcon Press sales staff are aware that approaching the other company's clients is a violation of that trust.